Case Study: National Beauty Manufacturer achieves 249% online sales growth with Zentail

How a National Beauty Manufacturer Used Zentail to Grow Online Sales 200%+

National Beauty Manufacturer, a Midwest beauty company in business since 1995 with products in retailers like Walmart and Bed Bath & Beyond, was expanding from wholesale into multichannel ecommerce but struggled with slow, error-prone listing, pricing and order management across Amazon, Shopify, eBay and other channels. The team needed a nimble software partner to automate listing and inventory workflows — the company chose Zentail’s multichannel ecommerce platform.

Zentail implemented listing automation (including SMART Types, QuickEdit and virtual kitting), inventory sync and channel-specific translations, plus hands-on onboarding and live chat support. The results: listing time cut by more than 50% (able to list a product to six channels in ~10 minutes), GMV grew from a few million to over $72M (249% growth in two years), AOV rose ~7% over two years, and overall faster time-to-list and expanded online catalog — outcomes the National Beauty Manufacturer attributes directly to Zentail.