Case Study: BBG Surgical achieves 25x monthly sales and expanded multichannel reach with Zentail

BBG Surgical scales its online reach—the healthy way

BBG Surgical, a durable‑medical‑equipment retailer that expanded into private‑label health and beauty ecommerce, faced the challenge of reliably scaling multichannel sales without errors in routing, shipments, pricing, or listings. In 2015 they chose Zentail—using the Zentail platform and its SMART Types Listing Tool—to provide the accuracy, oversight, and flexible workflows needed for marketplace expansion.

Zentail helped BBG Surgical speed time‑to‑list, simplify categorization and attribute mapping, and consolidate channel issues with error reporting and features like kitting & bundling. The result: over 4,000 listings across Amazon, eBay, Walmart and Jet, launches on BigCommerce and Google Shopping, and measurable business impact—25× monthly sales and 3× profit margins—driven by the Zentail platform.