Case Study: BAKblade achieves 20% revenue uplift and multichannel growth with Zentail

BAKblade - Customer Case Study

BAKblade, a direct-to-consumer grooming brand known for its ergonomic back shaver and bold branding, faced fluctuating demand at the start of the COVID-19 outbreak as buyers prioritized essentials. To protect revenue and maintain growth, BAKblade needed a way to sustain online visibility across its own webstore and major marketplaces while keeping inventory and fulfillment running smoothly — a challenge it addressed with support from Zentail and its multichannel commerce capabilities.

Using Zentail to unify BAKblade’s D2C site with third‑party marketplaces, the company sustained a strong online presence, drove returning traffic, and scaled sales during the pandemic. Combined with fast fulfillment from ShipBob and enhanced Amazon storefront content, the approach helped BAKblade exceed expectations—reporting a 20% uptick over predicted U.S. and Canada revenues and accumulating more than 7,400 marketplace reviews—demonstrating tangible growth tied to Zentail-enabled multichannel selling.

BAKblade

Matt Dryfhout

Chief Executive Officer & Founder