Case Study: Asia School of Business improves user experience and conversions with Zensite

ASB designs 40+ responsive web app pages with Zensite

The Asia School of Business (ASB), a dynamic institution established by Bank Negara Malaysia and MIT Sloan, faced challenges with its outdated website, including a high bounce rate, decreased conversions, and an unclear user experience. To address these issues, ASB engaged the vendor Zensite for a comprehensive web design and user research project.

Zensite implemented a solution that streamlined the website's navigation and contact functions, added clear calls-to-action, and restructured content to prevent information overload. The redesign resulted in a fully responsive web app with over 40 pages and established more than 100 new scalable design system elements. Zensite's work received positive feedback from testers and was praised by the client for its high level of service and quality.

ASB