Case Study: Mercer achieves 3000% usage growth with Apollo

Mercer - Customer Case Study

Mercer, a global leader in human resources consulting, launched PeoplePro to bring HR expertise to small and medium-sized businesses. The team struggled to generate demand using cold calling, Marketo, emailing Salesforce contacts, and a manual sales tool, but these methods reached many leads who were not ready for HR solutions.

To find prospects with an immediate need, Mercer implemented Apollo’s predictive analytics and rich targeting filters to identify signals like VC funding, job postings, technologies, and other intent indicators. With Apollo, Mercer’s PeoplePro usage grew 3,000% in 7 months, engagement expanded to 2,000 contacts in one week, and the team saved hundreds of hours per week while improving lead quality and conversion.

Mercer

Jeanniey Mullen

CMO