Case Study: Vinca Rosea Spa achieves streamlined marketing and operations with Zenoti

Vinca Rosea Spa - Customer Case Study

Vinca Rosea Spa, a ladies’ spa in Jumeirah Village Circle, Dubai, faced the common challenge of running day-to-day operations while juggling marketing, appointments and client relationships—especially for owner Dana Hudhud, a working mother who needed remote access and better ways to target and re-engage clients who hadn’t visited recently. The spa needed a simple, reliable system to centralize customer data, streamline admin tasks and make marketing more effective without manual data extraction.

The spa implemented ManageMySpa (now Zenoti), a cloud-based salon and spa management platform with a centralized customer database, mobile apps, real-time reporting and onsite training. Using targeted SMS campaigns, memberships, loyalty programs, vouchers and automated feedback alerts, Vinca Rosea gained immediate remote visibility into appointments and reports, increased customer feedback, improved marketing focus and re-engagement of lapsed clients—and achieved greater operational organization, flexibility and control.

Vinca Rosea Spa

Dana Hudhud

Owner