Case Study: Silkor (MENA laser & skin-care chain) saves 75 manager hours per branch per month and boosts new-client conversions with Zenoti (spa & salon operations platform)

Silkor Saves Managers 75 Hours Every Month At Every Branch

Silkor, a leading laser hair removal and medico-aesthetic chain with 25 locations across 8 countries, struggled with a labor‑intensive, error‑prone operations model built on a basic POS, internal tools and 15 spreadsheets. Branch managers spent about three hours a day on bookkeeping, reporting was delayed or inconsistent, sensitive financials required auditors, and many prospective clients were lost due to poor follow‑up.

Implementing Zenoti automated bookings, payments, package tracking and opportunity management, giving head office real‑time branch visibility and eliminating manual errors. The solution saves each branch about 75 manager hours per month, handles partial payments and package transfers, and improved lead conversion from roughly 5% to 25% (about eight extra new clients per branch per month), enabling data‑driven marketing and ongoing growth initiatives like loyalty programs and mobile apps.

Silkor

Amal Rashkidi

Operations Head