Case Study: Naturals Salon & Spa achieves 300% growth and scalable expansion with Zenoti

Naturals, A 550 Location Salon Chain Propels Growth With Zenoti

Naturals is a rapidly growing salon chain that operates over 550 company and franchise locations after 300% growth in five years and an ambition to scale to 3,000+ salons. The company needed to standardize operations, modernize guest-facing mobile and online experiences, enable smarter marketing, and train a largely non‑technical workforce of 7,500+ employees to support fast, distributed expansion.

Naturals selected Zenoti for its mobile bookings, hyper‑personalized marketing, easy‑to‑use interface and real‑time reporting. Zenoti trained 500+ franchise owners and managers, turned staff into active users within eight weeks, and enabled the launch and near‑instant onboarding of 70 new salons. The platform delivered operational visibility, improved guest engagement, and positioned Naturals for continued domestic and international growth.

Naturals Salon & Spa

C K Kumaravel

CEO