Case Study: Enrich Salons achieves $11,000 in online membership sales over a single weekend with Zenoti

How Enrich Salons Sold $11,000 In Memberships Online Over A Single Weekend

Enrich Salons, Mumbai’s largest unisex salon chain with over 50 centers across five cities, saw rising customer interest in online engagement and needed a way to capture sales from guests who couldn’t visit centers during short promotions.

In January 2014 they launched a Zenoti webstore and ran a targeted email campaign before a long weekend offering four 60‑day memberships. By enabling online payments, self‑booking and integrated guest tracking, the weekend promotion generated $11,000 in membership sales, exceeded expectations, attracted new customers, and gave managers real‑time analytics while freeing staff to focus on service.

Enrich Salons

Vikram Bhatt

Director