Case Study: Apollo Health achieves increased revenue from memberships with Zenoti

Apollo Life Generates Additional Revenue Through Membership Programs

Apollo Health & Lifestyle operates five centers offering rehabilitation, fitness, spa and salon services. Facing rapid expansion and intense local competition, the company needed to retain customers, grow lifetime value, and maximize membership revenue—members already account for most fitness revenue and over 30% of spa and salon revenue.

By using Zenoti, Apollo consolidated membership management across locations, tracked family and corporate accounts (including split billing for a Google office), and provided real-time member balances and benefit usage to staff. Automated workflows, cross-promotion between business units, and targeted SMS/email campaigns drove results: a 50% conversion rate among high spenders, higher average spend through cross-selling, roughly 15% of membership value remaining unredeemed (boosting margins), and simpler billing and reporting that increased revenue and retention.

Apollo Health

Hylton Lipkin

Head of Operations