Case Study: SAXX raises U.S. awareness and supports testicular cancer fundraising with Zeno Group

SAXX reaches 500 million impressions with Zeno Group for Chief Ball Officers

The customer, SAXX, a fast-growing men's underwear company, sought to grow its market share in the U.S. as a challenger brand. Their challenge was to raise awareness and engage with a broader American audience. The vendor, Zeno Group, addressed this through a sports marketing initiative.

Zeno Group developed the "Chief Ball Officers" campaign, partnering with NFL players and launching a name, image, and likeness deal with a college football team. The solution included media relations, digital content, and a consumer activation that also supported a cause. This talent-led campaign generated 500 million impressions, over 190 media placements, and successfully raised funds for the Testicular Cancer Foundation.

SAXX