Case Study: Hyatt builds its global ESG platform with Zeno Group

Hyatt launches World of Care with Zeno Group, driving 13.3M+ media impressions

The customer, Hyatt, sought to launch a global ESG platform during the challenging period of the COVID-19 pandemic to advance its efforts in caring for people, the planet, and responsible business. The vendor, Zeno Group, collaborated with Hyatt on this initiative, providing services in purpose and impact, internal communications, earned media strategy, media relations, and website development.

Zeno Group implemented the solution by conceptualizing and launching the "World of Care" platform. This included disclosing Hyatt's workforce diversity data and introducing a new environmental framework. The results were significant, achieving 100% key message pull-through in launch media coverage, over 13.3 million media impressions, and an average website visit duration of three minutes.

Hyatt