Case Study: Hyatt drives hotel bookings and revenue with Zeno Group's earned media analytics

Hyatt drives $140.5K in revenue from earned media with Zeno Group

Hyatt faced the challenge of driving revenue during the COVID-19 pandemic's difficult travel environment. The hotelier partnered with Zeno Group to secure positive earned media coverage and to develop an innovative approach for measuring its impact beyond traditional metrics.

The Zeno team implemented a solution using trackable URLs in media materials to directly link coverage to website activity. This allowed them to measure that earned media drove over 16,000 site visits, more than 700 hotel room bookings, and generated over $140,500 in revenue for Hyatt.

Hyatt