Case Study: Expedia boosts traveler confidence and brand awareness with Zeno Group's Helping Hand campaign

Expedia boosts unaided brand awareness 7% with Zeno Group

Expedia faced the challenge of helping hesitant travelers feel confident enough to book their first trips following the start of the pandemic. The Zeno Group was enlisted to position Expedia as a supportive guide for these nervous travelers through an integrated campaign.

The solution implemented by Zeno Group was the "Helping Hand" campaign, which launched with a celebrity stunt featuring Joe Jonas to generate media interest. This was supported by influencer amplification and out-of-home activations. The campaign successfully increased unaided brand awareness by 7%, drove a 10x increase in global traffic to Expedia.com, and garnered over one billion earned media impressions.

Expedia