Case Study: Bush’s Beans drives brand relevancy and user-generated content with Zeno Group

Bush’s Beans drives 600 million+ impressions with Zeno Group’s Can Film Festival

The customer, Bush's Beans, faced the challenge of modernizing its brand image and driving relevancy with a new audience. The vendor, Zeno Group, developed a campaign leveraging social media influencers and user-generated content to address this.

Zeno Group's solution was to create the Bush's Beans Can Film Festival, a contest inviting video submissions for a cash prize. This was amplified through influencers, paid media, and earned outreach. The results were significant, generating over 600 million digital impressions, 18.5 million social views, and 250 video entries, successfully boosting brand relevancy and engagement.

Bush’s Beans