Case Study: OneUnited Bank modernizes lending and marketing with Zennify and Salesforce FSC

OneUnited Bank cuts daily data integration load time by over 90% with Zennify

OneUnited Bank, the nation's largest Black-owned bank, faced challenges with an extensively customized Salesforce platform that was difficult to update at scale. They also sought to integrate a new Rocket Mortgage offering and optimize their marketing and financial services platforms. They partnered with Zennify to modernize their systems using Salesforce Financial Services Cloud.

Zennify built a new Financial Services Cloud foundation to support the mortgage line of business and integrated Marketing Cloud. The solution dramatically reduced data integration load times from 12 hours to less than one hour and ensured no customer downtime during the transition. As a result, OneUnited Bank streamlined customer engagement and achieved over a 90 percent reduction in data processing time.

OneUnited Bank