Case Study: Ad Fontes Media scales analytics and boosts data team productivity with Zenlytic

Ad Fontes Media uses Zenlytic to scale analytics with self-serve BI

Ad Fontes Media, an organization that evaluates news sources for bias and reliability, faced challenges in processing vast amounts of media data. They struggled with data overload, scalability, and the limitations of their existing MySQL database as they grew. They partnered with Zenlytic to find a scalable solution for their analytics needs.

Zenlytic implemented its self-serve business intelligence platform, powered by its AI data analyst Zoë. This allowed Ad Fontes employees to get answers directly without constant help from the data team. The solution led to a 70% reduction in analysis time and saved the company from hiring 1-2 additional data scientists, enabling their team to handle 40,000 customer queries per second more efficiently.

Ad Fontes Media

Don Hussen

Chief Technology Officer