Case Study: Tom Tailor turns customer feedback into growth with zenloop

Tom Tailor drives a +60 NPS and 800,000+ survey responses with zenloop

Tom Tailor, a globally established fashion brand, sought to systematically build long-term customer loyalty and make customer satisfaction measurable. To achieve this digital transformation, they partnered with the experience management platform zenloop.

zenloop implemented a system to capture feedback across key touchpoints and segment customers using the Net Promoter Score (NPS). This data was integrated with the Emarsys platform to trigger automated, personalized campaigns. zenloop's solution enabled targeted win-back flows for at-risk customers and a referral program for loyal advocates, resulting in an above-average NPS and several hundred new club members within months from over 800,000 survey responses.

Tom Tailor