Case Study: Finanzchef24 achieves 12% higher Google rating and 200% more Google reviews with zenloop

How Finanzchef24 Took Action to Significantly Improve Google Ratings and Brand Perception

Finanzchef24, Munich’s InsurTech and Germany’s largest digital insurance broker for entrepreneurs and the self‑employed, faced a lack of measurable customer feedback and wanted to improve its online reputation and Google ratings. To identify brand advocates and raise both rating quality and quantity, Finanzchef24 partnered with the action‑oriented customer experience platform zenloop to close the “black box” around customer sentiment.

Using zenloop, Finanzchef24 implemented a three‑step program: an after‑purchase NPS survey, an immediate Google Review prompt for promoters, and follow‑up reminder emails. Since deploying zenloop in late 2021 they collected ~7,000 responses, lifted their Google Rating 12% (4.1 → 4.6), grew Google Reviews by 200% (52 → 156), and gained about six Google ratings per week from the email campaign (6% conversion), with open and click rates improving—demonstrating zenloop’s direct impact on reviews and brand perception.

Finanzchef24

Michael Chocholaty

Product Owner