Case Study: Aroundhome boosts partner retention and achieves 24% higher Customer Lifetime Value with zenloop

Aroundhome Relies on NPS® to Increase Turnover

Aroundhome, part of the NuCom Group/ProSiebenSat.1 and Europe’s largest recommendation platform for large home projects, needed to understand diverse partner needs and boost partner satisfaction and Customer Lifetime Value across its 16,000 certified craft partners. To do this it adopted the "Custom" retention-management solution from zenloop, using email-embed NPS surveys at three touchpoints to capture actionable feedback.

With support from the zenloop Customer Success team, Aroundhome collected about 5,600 NPS responses at the 4-week, 3-month and post-service touchpoints, analyzed drivers of satisfaction, and prioritized measures like emphasizing service support and flexible contract offers during onboarding and service interactions. The outcome: promoters and passives were more than 2.5× likelier to renew after four months than detractors, promoters delivered a 24% higher CLTV, and the zenloop-powered insights led to measurable increases in partner retention and loyalty.

Aroundhome

Rafael Strasser

Consultant Business Development