Case Study: AdTiming reduces latency and expands global coverage with Zenlayer

AdTiming serves up content with less latency and expands coverage with Zenlayer

AdTiming, a premium data-driven ad mediation platform serving developers, enterprises, and advertisers worldwide, needed to deliver advertising content with lower latency and greater stability as it grew globally. Its original architecture sent user requests to a North American data center, causing slow performance in regions such as Southeast Asia, South America, and the Middle East, while also placing heavy demands on internal IT resources. To address this, AdTiming turned to Zenlayer, using Zenlayer Global Accelerator and related networking services.

With Zenlayer’s Global Accelerator, CDN, and private cloud networking, AdTiming improved delivery of both static and dynamic content, boosted network reliability, and reduced strain on its origin infrastructure. The result was up to 45% lower latency, 20% lower operating costs, better user satisfaction and stickiness, and smoother global expansion, especially in emerging markets.

AdTiming

Wentao Zhang

Chief Technology Officer