Case Study: University of Brighton achieves a 161% conversion increase with Zengenti Contensis

University of Brighton - Customer Case Study

The University of Brighton, a south-coast university with more than 21,000 students, needed to replace a long period of operating without a CMS. This created technical and governance issues, while a more competitive higher education market and rising digital expectations made it essential to deliver a consistent, reliable, and engaging online presence. The university selected Zengenti and its Contensis CMS after tendering against several systems.

Zengenti implemented Contensis with training and tailored consultancy to help the university’s web team transfer skills and build the site in-house. The new platform gave editors a simple system and allowed the development team to work without external dependency. As a result, the university delivered the implementation with a small internal team, and conversion rates increased by 161% after launch, with site stickiness also improving significantly.

University of Brighton

Stuart Elliot

Digital and UX Manager