Case Study: Spuul achieves scalable, rapid HD transcoding for multi-device streaming with Zencoder

Zencoder enables large scale transcoding of Spuul’s massive library of premium Indian content to bring HD movies and TV shows to every device

Spuul is a Singapore-based streaming service offering a large catalogue of premium Indian movies and TV shows to a growing global audience, with 80–85% of viewing on mobile devices. As its library and device support expanded, Spuul faced the challenge of transcoding large, professional-quality files at scale and delivering them quickly to a wide range of phones, tablets, web clients and connected TVs without costly on-premise infrastructure.

Spuul adopted Zencoder’s cloud-based transcoding via a developer-focused API to gain fast, scalable encoding, predictable pay-as-you-go costs and easy integration into existing workflows. The move sped content delivery and time-to-market, lowered infrastructure cost and enabled support for iOS, Android, Chromecast and multiple smart TV platforms—driving increased mobile viewership, greater scalability for new formats and an overall transformation of its streaming operations.

Spuul