Case Study: Cramer achieves a zero-downtime, global three-day live stream with Brightcove Zencoder

Cramer Executes Successful Three-Day Live Streaming Event for Hexagon Using Brightcove’s Zencoder Live Cloud Transcoding Service

Cramer, an independent event and digital marketing agency founded in 1982, produced Hexagon’s HxGN LIVE 2013 “virtual TV network” — a three-day conference broadcast running 8–10 hours per day to a global audience. The project had to deliver HD quality across varying bandwidths and devices (PCs, Macs, tablets, iOS/Android), be affordable, and run with zero downtime while combining live and pre-produced content.

Cramer used Brightcove’s Zencoder Live Cloud Transcoding to take a single RTMP feed and generate multi–bitrate streams, with a redundant onsite encoder and a 4G backup for failover and integration into Brightcove Video Cloud. The result was a seamless, scalable broadcast with no downtime, nearly 20,000 views (about 10,000 unique) from ~90 countries, an average site visit of 11.5 minutes, rapid on-demand posting of sessions, strong positive feedback, and follow-on business opportunities.

Cramer