Case Study: City of Meriden improves resident communications and sentiment with Zencity

City of Meriden cuts negative sentiment from 12.5% to zero with Zencity

The City of Meriden faced a challenge in ensuring social distancing in its parks during the COVID-19 pandemic. After deploying drones for monitoring, the city saw a significant negative resident reaction online. Using the Zencity platform, the city's communications team identified the source of this unease and determined the most effective channel for reaching residents.

Zencity enabled Meriden to pinpoint resident concerns about the drones and understand that the Mayor's official channel was the most impactful platform for communication. By adjusting their messaging and using this channel for clarifications, Zencity helped the city completely dissipate the initial 12.5% negative sentiment. This resulted in improved public health safety and saved the city critical time and resources.

City of Meriden