Case Study: TruGreen achieves 50% faster onboarding and $3M savings with Zenarate

TruGreen cuts onboarding time by 50% with Zenarate

TruGreen, America's leading lawn care company, faced a challenge in efficiently training its nearly 4,000 annual contact center new hires. Their traditional onboarding process was time-intensive and costly, requiring three weeks of training plus live shadowing. To modernize this experience and accelerate agent readiness, TruGreen partnered with Zenarate and its AI simulation and coaching platform.

By implementing Zenarate's solution, TruGreen transformed its training into a practice-first model, slashing onboarding time from three weeks to just 1.5 weeks and eliminating the need for live shadowing. This shift generated over $3M in annual savings and significantly improved performance; new hires achieved a 7.5-point increase in sales closure and an 8-point increase in NPS within their first month. Zenarate's platform also contributed to a 29% reduction in specialist turnover and a 42% reduction in manager turnover.

TruGreen