Case Study: United Chemical Technologies improves WooCommerce conversion and product discovery with Zen Agency

United Chemical Technologies boosts conversion rate 61% with Zen Agency

Zen Agency was engaged by United Chemical Technologies, a leader in the specialty chemical market, to address major issues with their WooCommerce website. The site suffered from poor development practices, including bugs from modified plugins, slow load times, and an extremely inefficient product search and navigation system. This made it difficult for their B2B customers to find products, hindering the online experience.

To solve this, Zen Agency implemented a short-term strategy that included fixing site errors, migrating to managed WooCommerce hosting, and adding a new search with autocomplete. They also introduced filterable category pages and mega menus to improve navigation. The results were significant: a 61% increase in conversion rate, a 52% increase in revenue, and a 23% decrease in bounce rate. Zen Agency provided a solution that drastically improved performance and user experience.

United Chemical Technologies