Case Study: ARCH Cutting Tools boosts e-commerce conversions with Zen Agency

ARCH Cutting Tools boosts revenue 112% with Zen Agency

ARCH Cutting Tools, a leading manufacturer of precision machining tools, faced significant challenges with its high-traffic WooCommerce website. Despite a great product catalog, the site had slow load times, ineffective navigation, and a poor search function, which frustrated users and failed to generate orders efficiently. The goal for vendor Zen Agency was to transform the site into an effective sales tool that could support new account sign-ups, assist distributors, and drive order growth.

Zen Agency implemented a data-driven, phased solution that included a custom retheme for speed, navigational improvements, and the integration of Algolia for enterprise search. They also added a streamlined account request form and a dedicated distributor portal. The results were substantial, including a 64% increase in conversion rate, an 18% rise in average order value, and a 33% boost in new account requests, which collectively led to a 112% increase in revenue for the client.

ARCH Cutting Tools