Case Study: Theranica turns migraine treatment into a personal, positive experience with Zemingo

Theranica creates a worry-free migraine experience with Zemingo through extensive user testing

Theranica, a company specializing in migraine treatment, faced the challenge of introducing its new and complex medical device. They needed to translate their unique technology, an armband that uses conditioned pain modulation, into a friendly product and a clear brand that would resonate with both patients and physicians. The vendor, Zemingo, was engaged to develop the digital experience around this solution.

Zemingo implemented a solution that included extensive user research, UX design, and brand strategy. They developed a simple and effective app experience that engaged users to pinpoint their treatment level, allowing the app to learn the patient's specific migraine pattern for better results. The vendor also designed a full graphic system and a brand positioning that captured Theranica's essence as a worry-free solution. The development encompassed the entire user journey, from device connection to treatment completion and back-end doctor monitoring.

Theranica