Case Study: Salus differentiates private healthcare branding with Zemingo

Salus gives private healthcare a new face with Zemingo

The customer, Salus, a private healthcare management company, needed to differentiate itself from its parent organization and establish a memorable brand to attract an audience seeking high-quality private healthcare services. To meet this challenge, they engaged the vendor Zemingo for a visual identity and interaction design solution.

Zemingo developed a new brand identity centered on Salus, the Roman goddess of safety and health, to convey gravitas and prestige. The solution utilized a calming aesthetic with relaxing visuals, a soft color palette, and elegant art-deco typography. This new visual identity successfully positioned the company as a serious and appealing provider in the private healthcare space.

Salus