Case Study: NetApp Simplifies Complex Cloud Solutions with Zemingo

NetApp turns complex cloud ideas into product videos with Zemingo

NetApp, a leading international data storage and cloud solutions provider, faced the challenge of communicating the complex features of its core products in a simple and effective way for a marketing campaign. The vendor, Zemingo, was tasked with breaking down these benefits into a clear pitch that would resonate with business stakeholders.

Zemingo developed a solution by creating script guidelines that included all relevant technical information wrapped in a memorable story. They paired this with a scalable design style to produce a line of product videos for the campaign. This work by Zemingo also served as a template for NetApp's future product explainers and videos.

NetApp