Case Study: Movement Group simplifies wellness bookings with Zemingo

Movement Group reaches 50K active users with Zemingo

The customer, Movement Group, needed to consolidate its vast and varied offerings of wellness activities into a single, simple user experience. This challenge involved integrating everything from local yoga classes to multi-location gym memberships and live online sessions. The vendor, Zemingo, was engaged to address this complex UX and service design problem.

Zemingo implemented a solution that utilized the customer's new visual identity, creating a distinct and scalable layout for each user event to improve recognition and engagement. They defined light, fun element behaviors and micro-interactions to motivate users. The vendor's work, which included UX and interaction design, helped Movement Group achieve a product that serves over 50,000 active users and more than 1,200 businesses.

Movement Group