Case Study: Isracard builds a trusted car insurance marketplace with Zemingo

Isracard boosts insurance recommendations with Zemingo using real-time personalized UX

Isracard, Israel's largest credit company, partnered with Zemingo to leverage its extensive user shopping data. The challenge was to create a car insurance marketplace that used this financial history to provide personalized policies without making users feel their information was being misused. Zemingo needed to design a transparent and succinct user experience that would build trust while ensuring customers felt they were getting the best, unbiased deal.

The solution implemented by Zemingo used gamification; users earned points for answering questions, which translated into insurance discounts. The design emphasized transparency with clear, personal copy to explain each step and build trust. The UI included real-time updating visuals and animations that personalized the journey. While the case study does not list specific metrics, this approach successfully engaged users to provide more information, leading to better, more tailored policy offers.

Isracard