Case Study: CA Global reimagines the home camera as a personal assistant with Zemingo

CA Global reimagines home security with Zemingo for single-family households

CA Global, which operates products for brands like Polaroid, HP, and Kodak, challenged Zemingo to find product innovation opportunities for its Polaroid Hoop WiFi camera in the crowded home security market. The goal was to leverage existing technology to create a clearly differentiated product that would deliver new and real value to customers.

Zemingo identified an opportunity to reposition the home camera as a personal assistant for suburban families. Through user research, Zemingo found these households could use the camera's face-recognition technology to better manage their schedules, such as receiving alerts when a child returns home. The solution implemented by Zemingo involved a new approach focusing on these lifestyle benefits rather than traditional security features.

CA Global