Zembula
10 Case Studies
Case Study: Virginia Lottery automates jackpot updates in email with Zembula
A Zembula Case Study
Virginia Lottery - Customer Case Study
Virginia Lottery wanted an automated way to promote Powerball and Mega Millions jackpot amounts in its email campaigns, while also showing the content only on the correct days of the week to match each game’s drawing schedule. To solve this, Virginia Lottery worked with Zembula and used live email content to display jackpot values dynamically.
Zembula built a real-time image that updated with the latest jackpot amount and included rules for minimum jackpot thresholds and day-specific display logic. As a result, Virginia Lottery could automatically share current jackpot information without manually updating emails after each drawing, saving time and reducing the risk of errors.
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Virginia Lottery
Stephanie DuVal
Virginia Lottery