Case Study: Thrive Causemetics achieves a 17% revenue lift with Zembula Dimensions

Thrive Causemetics boosts revenue 17% with Zembula

Thrive Causemetics, a mission-driven beauty brand, sought to boost revenue and support its philanthropic efforts by creating more hyper-personalized email messages for customers. Their challenge was to implement this personalization at scale without increasing IT involvement or adding manual work to their marketing team's workflow. They partnered with vendor Zembula to use its Dimensions product to address this.

Zembula implemented its Dimensions program, which utilized a Smart Banner and Smart Kicker to add dynamic personalization to 100% of Thrive’s triggered emails. The solution connected to over seven data sources to power 67 personalized use cases. This strategy delivered a 17% revenue lift and a 12x return on spend for Thrive Causemetics, all while streamlining workflows and reducing manual effort.

Thrive Causemetics