Case Study: SPANX achieves 11.5% click-to-conversion with Zembula Dimensions

SPANX achieves 11.5% click-to-conversion with Zembula

Spanx, a major women's apparel brand, faced the challenge of scaling its email personalization efforts. Its lean CRM team was manually building campaigns to incorporate customer data like browse behavior and loyalty status, a process that was too time-consuming and resource-intensive to apply to all daily sends. They partnered with the vendor Zembula to find a solution that could deliver true one-to-one personalization without the manual overhead.

The solution was Zembula Dimensions™. By implementing Smart Banners and Smart Kickers into their email templates, Spanx automated the process. Zembula's engine now dynamically renders personalized content for every subscriber in 100% of daily emails. This resulted in an 11.5% click-to-conversion rate and saved the team hours per week on campaign building, all while delivering a significant revenue lift.

Spanx