Case Study: Sandals boosts engagement and revenue with Zembula

Sandals uses Zembula to promote their special offers

Sandals, a leading resort brand with properties around the globe, wanted a fresh way to promote its 4th of July offer and kick off the summer season. To boost engagement and test audience preferences, the company partnered with Zembula and used an interactive Scratch-it email experience for its campaign.

Zembula created a promotional Scratch-it email featuring instant savings and dynamic user information to reduce friction for returning customers. The campaign delivered strong results, including a 106% lift in click-through rate, nearly 5x more traffic than the control, and an overall revenue lift of 191% with an ROI of 714%.

Sandals