Case Study: Prize Candle drives flash sale revenue with Zembula

Prize Candle drives new revenue with a flash sale

Prize Candle, an ecommerce brand selling soy candles with hidden jewelry, wanted to increase brand awareness, strengthen customer relationships, and improve customer lifetime value. To support these goals, they worked with Zembula to bring reveal marketing into their email campaigns, building on the brand’s natural “surprise and delight” product experience.

Zembula implemented a discount scratch-it in a flash sale email, A/B tested interactive versus standard campaigns, and used near miss theory in the headline approach to boost engagement. The campaign delivered a 285% increase in click-through rate, a 96% scratch-it completion rate, and a 60% increase in revenue over previous campaigns, showing a significant lift in both engagement and sales.

Prize Candle