Case Study: New York & Company achieves 14.5x return on spend with Zembula Dimensions

New York & Company achieves 14.5x return on spend with Zembula

New York & Company, a women's fashion retailer, faced the challenge of integrating highly personalized triggered messages into its daily email program to improve revenue without adding complexity or slowing down production. To achieve this, the company partnered with vendor Zembula to implement their Dimensions™ personalization solution.

Zembula implemented a solution that automated 77 personalized use cases, integrating real-time content like abandoned cart and browse abandonment reminders into the daily email. This resulted in a 14.5x return on spend for New York & Company and was launched in just six weeks, delivering significant revenue performance through a streamlined, automated program.

New York & Company