Case Study: Forever 21 achieves 11x ROAS with Zembula Dimensions

Forever 21 drives 11x ROAS with Zembula

Forever 21, a global fashion retailer, faced growing competition from digitally native brands and sought to create more value from its customer data. The company's challenge was to make its daily email program more time- and cost-efficient while driving a surge of incremental revenue through targeted personalization. To achieve this, they turned to the vendor Zembula and its Dimensions™ product.

Zembula implemented its Dimensions™ solution, which involved adding two dynamic, personalized banners to bookend Forever 21's daily emails. This fully automated approach utilized over five data sources to deliver 52 personalized use cases across 100% of the retailer's triggered emails. The results were significant: Forever 21 achieved an 11x return on spend and a 19% lift in revenue. The solution was also efficient to deploy, taking just two weeks to launch and six weeks total including testing.

Forever 21