Case Study: esmi Skin Minerals achieves 5.8x higher retail email CTC rates with Zembula

esmi Skin Minerals lifts email CTC 5.8x with Zembula

esmi Skin Minerals, an Australian skincare brand, needed to personalize every email to each subscriber's unique skincare journey and purchase history. Their lean CRM team found it impossible to execute this level of personalization at scale using their existing tools, which created a massive production burden. They turned to Zembula and its Dimensions™ platform to solve this challenge.

Zembula implemented dynamic, always-on Smart Banners™ and Smart Kickers™ that personalize content at open time based on recipient data. This solution allowed esmi to deploy one-to-one personalization across 100% of their email sends. The results were transformative, with Zembula-powered emails achieving click-to-conversion rates 5.8x above retail industry benchmarks and attributing approximately 2.5% of esmi's annual revenue.

esmi Skin Minerals