Case Study: AmeriGas drives 10x more billing portal sign-ups with Zembula scratch-it email campaigns

AmeriGas drives online registrations with digital scratch-its

AmeriGas, the nation’s largest retail propane marketer, wanted to stay top of mind during the low-demand season while growing adoption of its online billing portal, a first in the industry. After seeing success with direct mail scratch-it campaigns, the company turned to Zembula to bring a more engaging, interactive approach to email marketing.

Zembula created a digital scratch-it email campaign that revealed a rebate offer and used curiosity and FOMO to drive engagement. The campaign delivered 232 new billing portal sign-ups, a 10x lift over previous email campaigns, a 28% rebate conversion rate, and a 45% increase in email open rates.

AmeriGas

Andy Hertzog

Senior Marketing Manager