Case Study: Alpha Industries boosts email sign-ups and Black Friday sales with Zembula

Alpha Industries - Customer Case Study

Alpha Industries, a longtime leader in American military-style outerwear, wanted a more effective way to drive email sign-ups and boost Black Friday and post-holiday sales. To stand out in an overcrowded retail market and appeal to skeptical millennial shoppers, they partnered with Zembula and used a sweepstakes-style customer acquisition campaign.

Zembula implemented a homepage Slide-in with reveal functionality that offered 30% and 40% discounts plus a chance to win free product, supported by email, Facebook, Instagram, and display ads. The campaign delivered a 22x increase in email sign-ups, lifted average CTR by 3% (beating the industry average by 14%), increased website traffic by 12%, and produced a 5.7% email signup conversion rate, with weekly sign-ups rising from about 700 to more than 16,000.

Alpha Industries