Case Study: Verizon Media achieves higher retention with Zemanta

Verizon Media boosts retention by 100% with Zemanta

Verizon Media, through its subsidiary Yahoo, sought to drive quality traffic to its site and convert visitors into daily active users in the UK and France. The challenge was to efficiently acquire new, engaged users through content promotion while managing costs. To meet this goal, they partnered with Zemanta.

Zemanta implemented a solution using its proprietary interest data and third-party segments to match high-performing content with relevant audiences. The process was automated through an RSS feed upload. This approach, combined with Zemanta's Campaign Budget Optimization, resulted in significantly higher user retention, outperforming other channels by 50% in France and 100% in the UK.

Verizon Media