Case Study: Peugeot achieves stronger lead generation performance with Zemanta

Peugeot outperforms social in March lead generation with Zemanta

Peugeot, a global automotive brand, sought an effective solution for lead generation beyond traditional channels like paid social. To achieve this performance goal, the company partnered with its agency, Publicis, and leveraged the Zemanta platform from vendor Outbrain.

The Zemanta solution utilized cookie-free data connections and an AI-powered Bid Strategy to target audiences most likely to convert. This approach allowed Outbrain to not only meet Peugeot's cost-per-lead target but also outperform social platforms for the campaign, delivering a competitive cost-per-view.

Peugeot