Case Study: Macif achieves greater engagement with Zemanta

Macif drives 46% greater engagement with Zemanta

Macif, a French mutual insurance company, sought to drive quality traffic and re-engage its target audiences by promoting content about its services. Based on a recommendation from their agency, Macif partnered with Zemanta, using its DSP platform built for post-click engagement to meet this challenge.

Zemanta’s solution included a direct integration with Google Analytics, allowing for optimization based on site-centric data, and features like Autopilot mode for automatic bid optimization. This enabled Macif to exceed its objectives, driving 46% more site visits, increasing average time spent on site, and lowering the average bounce rate. Based on these results, Macif plans to make Zemanta a key player in its future media plans.

Macif