Case Study: Cabify increases app downloads by 50% with Zemanta

Cabify increases app downloads by 50% with Zemanta

Cabify, a mobility technology platform operating in Latin America, Spain, and Portugal, sought to increase app downloads and first-time trips taken. They partnered with Zemanta to leverage its programmatic native advertising platform, utilizing its budget optimization and mobile targeting products to meet their awareness and conversion objectives.

Zemanta implemented a campaign using geo and device targeting, optimized towards post-click conversions. By employing tactics like CPA optimization and publisher blacklisting, Zemanta delivered a CPC that was 3.7% lower than the goal and increased Cabify's app downloads by 50% month over month.

Cabify