Case Study: David’s Firm achieves 493% organic traffic growth with Zelst SEO and content strategy

David’s Firm boosts organic search traffic by 493% with Zelst

David’s Firm, a group of solicitors in the North of England, initially engaged vendor Zelst for reputation recovery guidance. After successfully addressing that initial challenge, the firm then tasked Zelst with achieving stronger online visibility and improving its organic search performance.

Zelst implemented a comprehensive SEO and content strategy. This included foundational technical SEO, detailed keyword research, on-page optimization, and local SEO for the firm's various offices. They also repurposed existing content to meet Google's E-A-T guidelines and created new, optimized blog content. As a result, Zelst increased the firm's organic search traffic by 493.33%, with 75% of all traffic now coming from organic search. They also achieved an 18% increase in page views and a 655% increase in referral traffic page views.