Case Study: a construction industry client achieves 5,079% organic traffic growth with Zelst

Construction Industry Client boosts organic traffic 5,079% with Zelst

A construction industry client approached vendor Zelst after their previous digital marketing agency failed, leaving them with critically low search visibility, minimal organic traffic, and an empty sales order book. They were spending heavily on Google Ads but receiving virtually no quality leads.

Zelst implemented an integrated digital strategy, starting with a major overhaul of the client's Google Ads account to address immediate needs. This was followed by a targeted organic search and content campaign. As a result, Zelst increased the client's search visibility by 864% and organic search traffic by 5,079% over three years. They also reduced Google Ads cost per conversion by 85.1%, filling the order book and delivering the company's best year ever.